A Surprisingly Simple Way to Generate Inbound T65 Calls in Your Local Market.
Now taking orders for
Turning 65 Campaigns
Get a quote and order your campaign today!
Multi-Sequence Letter Campaigns
prospect in your community.
While the carriers send generic ads, and the call centers bang out the phone calls - your approach will stand out as different. Prospects will see you as approachable and many will initiate direct contact with you by calling you directly.
Saturation Marketing
We will provide you with a consistent, sequential marketing campaign that will target prospects who are close to you. Whether you want to start small - targeting the closest 150 prospects - or you want your campaign to cover a more broad area - up to 1,500 of the closest prospects, we are THE solution for local inbound marketing.
Our Focus: Inbound Local Leads
Stop chasing over-sold turning 65 internet leads. Turning 65 prospects prefer to deal locally, but they don’t know about YOU. Change that. Start building your local book of business. These are not your traditional Turning 65 Leads. Your prospects will appreciate your fresh approach and they will notice you because of your local, sequential, persistent campaign.
Don’t let your local prospects sign up with out-of-state call centers… get your local market back!
Pricing
Pricing for full Campaign Management:
- We acquire the list (billed separately - $50 average): Our data source is SL360 and we purchase a fresh list right before we start your campaign. We do not use subscription list services because we’d rather pay a little extra for a little better quality.
you will have the option to acquire & provide your own list if you have a different preferred data source.
- We provide you with a copy of the list
- We manage the sequential mailing (scheduling, printing, & sending)
- We manage NCOA compliance (National Change of Address) - ensuring that your marketing is in compliance with mailing standards
- Each letter is live-stamped (no indicia)
- We manage any “Do Not Mail” requests which you may receive
- We manage the timing of the mailings and we will create a mailing schedule for you
(or, because some agents prefer more control, you can let us know your preferred mailing dates).
- We will “Invoice you as you go” - allowing you to pay for each sequential mailing as they are mailed, lowering your up-front costs.
The average price is $.78 per letter.
Multiple Letters to One Target Group
Repetition, repetition, repetition
The sequential mailings - all from a local agent - will brand you as the clear local expert.
Why it works.
Marketing.
Saturation.
Branding.
Local Success.
The Process
We start with a list of the closest available names & addresses of people Turning 65 in very close proximity to your office / home office.
We use your provided return address.
We send that list a series of targeted letters over a period of time leading up to their 65th birthday.
They contact you (most often via an inbound call).
You don’t chase them.
Inbound.
Not Outbound.
Inbound.
Inbound leads are different - especially in the “over-saturated” Turning 65 market.
They’ve seen your name, they know you are local - you live / work “in their community” - and they initiate a contact, asking for your help.
Inbound calls are the holy grail of marketing. While they are expensive to generate - they are the highest quality contacts you can make, as your prospect took the initiative to reach out to you for help.
Not Outbound.
When you initiate contact via a phone call - even to a local prospect - you are not allowing them to begin the conversation.
Psychologically, a prospect who calls you will will be more likely to buy from you.
People don’t like to be sold. They like to buy. The sales process is much better - for you and your prospects - when they call you.